In 2025, we celebrate six decades of history, research and materials.
It is a journey made up of hands, ideas and visions that have brought our craftsmanship into dialogue with design, architecture and projects of excellence in Italy and around the world.
Sixty years in which wood has remained our language, and beauty in its most authentic form our guide.
To mark our 60th anniversary, we have revamped our online presence with a new digital image, including our website and social media channels.
Stefano Antonacci, CEO of Antonacci Falegnamerie, states: “The launch of our new website marks a significant milestone in the company’s growth and innovation journey. It is much more than just a digital showcase: it represents a bridge between our history and our future, between the deep roots of artisan knowledge and the opportunities offered by contemporary technologies. The heritage we have preserved and renewed for three generations is not just a set of manual skills, but a real way of looking at the world: attention to detail, respect for materials, constant dedication to quality. Every creation that comes out of our workshops carries this legacy with it, becoming a tangible expression of beauty, solidity, and authenticity.”
At the heart of our strategic communication vision lies the Japanese concept of shokunin: the master craftsman who dedicates his life to beauty, the contemporary homo faber who creates with his hands and mind, shaping wood as a living material in a continuous pursuit of excellence. It is in this spirit that the new website, designed by the multidisciplinary design studio Cappelli Identity Design, takes shape.
This website has been designed as a narrative space where tradition and modernity intertwine, built through Call to Value messages that highlight the company’s values, going beyond a simple informative function. It is another step in the construction of a solid and recognizable identity, a new way of communicating the soul of the company, now in its third generation and always capable of reconciling past and future, experience and vision.
As Emanuele Cappelli, founder, CEO, and creative director of Cappelli Identity Design, points out: “With the Dynamic brand, we wanted to enhance the identity of Antonacci Falegnamerie as a living system that adapts and evolves while remaining true to its essence. In this project, design becomes a bridge between memory and the future, between craftsmanship and digital language, recounting the beauty of making as a cultural value and contemporary vision.”
“Through digital tools, we intend to give voice to this tradition,” concludes Stefano Antonacci, CEO of Antonacci Falegnamerie, “clearly and coherently communicating the values that distinguish us and that we wish to share with an ever-wider audience. The website becomes a narrative space where craftsmanship meets innovation, a place where past and present dialogue harmoniously, projecting themselves into the future. This balance is the strength of our vision: to keep the artisan heart of our identity alive and, at the same time, to consolidate our role with courage and determination in an international context where Made in Italy continues to be synonymous with excellence, creativity, and passion.”
Our new digital presence thus represents an innovative experiential and visual platform that chronicles the poetics of wood, the beauty of craftsmanship, and the strength of a constantly evolving tradition. Through this new space, we continue to shape our craftsmanship legacy, interweaving deep roots and future horizons.
